JioCinema has announced the appointment of cricketer Rohit Sharma as its brand ambassador.
According to the brand, Sharma’s many world records as captain and player, will open a new inning to build on JioCinema’s vision of making sports viewing synonymous with digital.
He will be tasked with taking JioCinema’s digital-first proposition for all premium sports properties nationwide, thereby expanding the fan base.
Anil Jayaraj, CEO, Viacom18 Sports, said, “Rohit Sharma embodies the spirit of sportsmanship, and unmatched leadership, representing the values that fans and players alike hold dear. Our presentation of sports and the ongoing TATA IPL have a synergy in Rohit’s ability to connect with fans, and this partnership is a natural extension to our quest in leading India on a path that represents an exciting future.”
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