Triller, a photo and video sharing app, has announced the appointment of Rohan Tyagi as vice president - marketing in India.
He moves from Bytedance where he was associate director - marketing. He was responsible for brand marketing and strategy for the now banned TikTok in the country.
Mike Lu, CEO, Triller, said, “We are very excited by Rohan's appointment to the Triller family and are keen to explore his expertise in helping lead marketing and growth for the Indian market. His years of experience in the industry will be an asset to Triller as we accelerate our journey in India."
Abbos Roohparvar, SVP, Triller, said, “The Indian market is a huge opportunity for us. All the support and appreciation Triller has received from India has strengthened our resolve to win big in the Indian market through partnerships and strategically integrating businesses and individuals.”
Tyagi said, “The digital world is moving a mile a minute. There is so much content being made in India and creators have found a home for creative expression in Triller. Triller is poised to grow exponentially in India in the near future and at the root of this growth is the world’s second largest internet market consumer base. I am eager to build its presence across markets and ensure we come up with innovative ways of achieving this. I am humbled by the faith the senior leadership has put in me and will strive to build Triller in a way that retains the essence that it stands for – a safe haven for creative expression with music at its core.”
He has also worked with Zee Media Corporation and ABP News.