RK Swamy BBDO has won the creative duties for Valvoline Engine Oils following a multi-agency pitch. The Valvoline win follows the Rage Mobiles and LIC Nomura businesses that they won recently.
Commenting on the win, Sunil Kukreti, senior partner, RK Swamy BBDO, said, "Our creative ideas and strategy made a strong connect with the client’s expectations and we are confident of strengthening and growing the Valvoline brand."
Sandeep Singla, associate vice president of marketing at Valvoline, said, “We are impressed with their depth of strategic thinking and the width of creative ideas blended with their enthusiasm to handle the business."
Set up in India in 1998, Valvoline Cummins Ltd. is a joint venture between Ashland Inc. USA and Cummins Sales & Services (India) Ltd.
RK Swamy BBDO will be handling brands across all product categories for Valvoline and is developing an integrated campaign for the company.
