Jio BlackRock Investment Advisers has appointed Madhurita Sengupta as chief marketing officer, tasking her with leading brand strategy, customer engagement and digital marketing. The appointment comes as the joint venture scales its investor-focused platform in India.
Sengupta brings nearly two decades of experience across financial services and technology, having held senior roles at Amazon Web Services, DBS Bank, Vodafone India and HSBC. Her background spans brand building, customer journeys and data-led marketing.
At JioBlackRock, she will focus on creating a purpose-led brand that simplifies access to investment advice. The role reflects the company’s emphasis on trust, transparency and digital-first engagement.
The appointment signals the growing importance of brand leadership in financial services, where differentiation increasingly depends on experience rather than product.
