Campaign India Team
Mar 29, 2023

Rio Boom Energy Drink gets The Minimalist for creative and social media

The account was won post a multi-agency pitch

Rio Boom Energy Drink gets The Minimalist for creative and social media
The Minimalist has bagged the creative and social media mandate for Rio Boom Energy Drink. 
 
As per the mandate, the  agency will create unique and engaging social experiences for the brand’s Gen-Z and young millennial audiences. It will also spearhead the social media channel strategy, social platforms management and deliver  topical marketing content and solutions for Rio Boom. 
 
The account was won post a multi-agency pitch and will be handled by The Minimalist’s Mumbai office. 
 
Chirag Gander, co-founder, The Minimalist, said, “We are excited to be a part of Rio Boom's energetic journey. The new-age energy drink brand is all about breaking barriers, hustle and an unstoppable attitude, and attributes. We at The Minimalist strongly believe in providing creative tech solutions to such new-age brands who want to disrupt the status quo with inventive campaigns. Rio Boom is a booming F&B debutante, which is exploring one of the fastest beverage categories in India – Energy drinks. We believe that with our collective enthusiasm to create inventive solutions and social trends, we will successfully create path-breaking experiences for its Gen-Zs and young millennials audience.” 
 
Rohan Sangoi, co-founder, Rio InnoBev (RIO Boom Energy Drink), said, “The Minimalist is a young and dynamic agency known for delivering path-breaking social strategies and campaigns. As a young team of enthusiastic individuals building a brand that creates, speaks and is all about delivering energy through our product line, we needed to draw synergies and collaborate with an expert team that has similar beliefs. Rio Boom is a new-age brand with new-age philosophies and getting Chirag and The Minimalist team on board seemed like an extremely organic way forward that we wanted to opt for our brands’ social front.” 
 
Source:
Campaign India

Related Articles

Just Published

2 hours ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

2 hours ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.

22 hours ago

WPP has appointed Cindy Rose, a senior Microsoft ...

She is already a WPP non-executive director on its board.

1 day ago

Small town, big spark: Solar flips the script

Adani’s new campaign highlights rural transformation, but also exposes urban assumptions about who gets access to progress.