The Minimalist has bagged the creative and social media mandate for Rio Boom Energy Drink.
As per the mandate, the agency will create unique and engaging social experiences for the brand’s Gen-Z and young millennial audiences. It will also spearhead the social media channel strategy, social platforms management and deliver topical marketing content and solutions for Rio Boom.
The account was won post a multi-agency pitch and will be handled by The Minimalist’s Mumbai office.
Chirag Gander, co-founder, The Minimalist, said, “We are excited to be a part of Rio Boom's energetic journey. The new-age energy drink brand is all about breaking barriers, hustle and an unstoppable attitude, and attributes. We at The Minimalist strongly believe in providing creative tech solutions to such new-age brands who want to disrupt the status quo with inventive campaigns. Rio Boom is a booming F&B debutante, which is exploring one of the fastest beverage categories in India – Energy drinks. We believe that with our collective enthusiasm to create inventive solutions and social trends, we will successfully create path-breaking experiences for its Gen-Zs and young millennials audience.”
Rohan Sangoi, co-founder, Rio InnoBev (RIO Boom Energy Drink), said, “The Minimalist is a young and dynamic agency known for delivering path-breaking social strategies and campaigns. As a young team of enthusiastic individuals building a brand that creates, speaks and is all about delivering energy through our product line, we needed to draw synergies and collaborate with an expert team that has similar beliefs. Rio Boom is a new-age brand with new-age philosophies and getting Chirag and The Minimalist team on board seemed like an extremely organic way forward that we wanted to opt for our brands’ social front.”