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Reliance BIG TV, the DTH arm of Reliance Communications, has reached the mark of 500,000 subscribers within the first two months of its launch, according to a company statement. The company plans to target 5 million subscribers within the first year of operations, with 400,000 customers adding every month. Tata Sky has over 2.3 million subscribers since its launch in August 2006, while Dish TV has over 3.6 million subscribers since 2003.
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Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.
His career spans over two decades, and he most recently served as executive director and India head-creative at McCann Worldgroup.