Reliance BIG TV, the DTH arm of Reliance Communications, has reached the mark of 500,000 subscribers within the first two months of its launch, according to a company statement. The company plans to target 5 million subscribers within the first year of operations, with 400,000 customers adding every month. Tata Sky has over 2.3 million subscribers since its launch in August 2006, while Dish TV has over 3.6 million subscribers since 2003.
Speaking on the occasion, Arun Kapoor, president – BIG TV said, "Crossing the five lakh customer milestone within two months is indeed a testimony to the superior value proposition offered by BIG TV and its success in accelerating the growth momentum of DTH sector in India." He further added, "Our plans of defining the future of TV viewing in India are on desired course, and we are fully-geared to add over 400,000 subscribers every month with an on-ground infrastructure spanning 6500 Indian towns."
BIG TV offers TV, audio and movie channels, and recently announced a 3-month free subscription offer on its Rs 1490 entry price for the festive season.