Reebok reiterates ‘Run Easy’ concept in new TVC

Tweaking its global advertising proposition of ‘Run Easy’ to suit the Indian market, Reebok India has rolled out a high-visibility campaign featuring its brand ambassadors, Bipasha Basu and M.S.Dhoni, together for the first time. The campaign that has been launched to promote Reebok’s top-of-the-line running shoe, Hexride, is built around the creative concept of reminding runners to enjoy the sport at a pace that's right for them — a comfortable pace Reebok calls “running at the speed of chat.”   Watch the commercial here: