Campaign India Team
Jun 08, 2009

Reebok reiterates ‘Run Easy’ concept in new TVC

Tweaking its global advertising proposition of ‘Run Easy’ to suit the Indian market, Reebok India has rolled out a high-visibility campaign featuring its brand ambassadors, Bipasha Basu and M.S.Dhoni, together for the first time. The campaign that has been launched to promote Reebok’s top-of-the-line running shoe, Hexride, is built around the creative concept of reminding runners to enjoy the sport at a pace that's right for them — a comfortable pace Reebok calls “running at the speed of chat.”   Watch the commercial here:

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