Rediffusion – Y&R promotes Paritosh Srivastava as VP, South

Rediffusion Y&R has promoted Paritosh Srivastava (pictured) to the post of vice president – South. Srivastava will oversee the entire Rediffusion Y&R south operations, including Bangalore, Chennai and Hyderabad. He was earlier business head and branch manager for Rediffusion Y&R, Bangalore. 

Commenting on the elevation, Mahesh Chauhan, Group CEO, Rediffusion Y&R said, “Paritosh has the experience of working with the teams and clients in Bangalore as well as a keen understanding of Rediffusion Y&R’s future plans. This promotion was a natural progression of his current role and I am happy to offer the opportunity to him. I am sure he will make a great success of it.”

Srivastava said, “In line with the Rediffusion approach, the focus will be to expand our engagement through an integrated offering in the region, and further build on our robust portfolio of brands.”

Srivastava has been with the agency since 2003, rising through the ranks to head the Bangalore and Hyderabad operations in March 2007. He has worked on brands ranging from Insurance and Telecom to FMCG and Lifestyle.