Rediffusion Y&R bags Nano mandate

Rediffusion - Y&R has won the Tata Nano business. The communication campaign for the much awaited Nano will be handled and launched nationwide by Rediffusion - Y&R.

Mahesh Chauhan, group CEO, Rediffusion - Y&R commented, "The Nano is a collective dream of the Tata Motors’ team and millions of Indians. We feel privileged that Tata Motors has selected us to partner this dream and share it with India. It is one of the most exciting brands in the country to be associated with."

Rediffusion - Y&R had handled the launch and introductory communication on the Nano back in January 2008.