Campaign India Team
Aug 28, 2015

Rediffusion Y&R bags four Hamdard brands, including Rooh Afza

Accounts won following multi-agency pitch

Rediffusion Y&R bags four Hamdard brands, including Rooh Afza
Hamdard Laboratories, a Unani and Ayurvedic pharmaceutical company, has appointed Rediffusion Y&R to handle creative duties of four of its brands. 
 
The mandate was won following a multi-agency pitch and the account will be handled by the agency's office in Delhi. 
 
Mansoor Ali, chief marketing officer, Hamdard, said, “We've been through an intense evaluation process and have decided to award a significant part of the business to Rediffusion Y&R, on the strength of understanding our business, and having the right direction on concepts and strategy. Our criterion for shortlisting our agencies have been purely on the compelling passion and love displayed by the agencies for our brands. We at Hamdard have built the brand with a lot of love and were keen to have partners on board who felt equally strongly about our products. We have decided to partner with Rediffusion Y&R on Rooh Afza (and its extensions),Safi, Sualin and Joshina. ”
 
Dhunji Wadia, group president, Rediffusion Y&R, said, "It's an honour to be associated with Hamdard and the wonderful brands that they have assigned us. We look forward to creating great work together.”
 
Suman Varma, head of operations, Rediffusion Y&R North, added, “I have worked on Hamdard brands for many years. I am passionate about these brands and love the categories they operate in. Each of these brands are market leaders. I look forward to partnering new leaders - both at the agency end and the client end, to take the brands to newer heights.”
 
Hamdard Laboratories operates in the category of health and wellness, and was set up in 1906 in Delhi. 
Source:
Campaign India

Related Articles

Just Published

1 day ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

1 day ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

1 day ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

1 day ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.