Health and wellness company Hamdard Laboratories has assigned creative for its brands Roghan Badam Shirin, traditional medicines, Cinkara, Naunehal Gripe Syrup and its corporate brand duties to L&K Saatchi & Saatchi.
The mandate was awarded following a multi-agency pitch.
Mansoor Ali, CMO, Hamdard Laboratories, said, “Hamdard is a iconic brand which has a rich legacy of over 100 years enjoying a huge consumer base in India and abroad. Leveraging its heritage and catering to modern day consumers, Hamdard is now geared to expand and innovate keeping wide product offerings and modern day consumers in mind. Hence a fresh approach and a strategic direction from our creative partner was critical for our brands. After a detailed evaluation, we finalised L&K Saatchi & Saatchi as our creative partner who we felt understands and shares the same passion with us."
Anil Nair, CEO and managing partner, L&K Saatchi & Saatchi, said, “We see immense opportunities in working on these categories. Hamdard’s exciting product mix is indeed a challenge and delight to work on. Keeping a fine blend of traditional with modernity, old with new, young with old, Hamdard as a brand gives our creative thoughts a new dimension that is very satisfying. And hence our creative strategy is completely in sync with Hamdard reoriented marketing strategy which we hope should culminate into great results in the market.”
Sanjeev Gauba, SVP and branch head, L&K Saatchi & Saatchi Delhi, added, “Today’s markets needs very precise solutions, across mediums, to engage well with the consumer. Our passion was visible in our strategic and creative work. We are thrilled and honoured to be associated with these iconic brands and see a great long-term partnership emerging with Hamdard.”