Rediffusion Y&R has won the digital mandate for ITC’s stationery brand Classmate. The online campaign is expected to go live in the next few weeks.
Speaking on the development, Rachana Dharia, business head - digital, Rediffusion Y&R Mumbai, said, “What worked in our favor was our ability to understand the nuances that make online communication appealing to the youth.”
Paritosh Srivastava, executive vice president and branch head, Rediffusion Y&R Bangalore, added, “We hope to come up with some exciting work on Classmate. The Classmate commercial created a fantastic response for the brand. We hope to bring alive the idea of ‘the Big ideas in you’ by an interactive and engaging experience.
Karan Kumar, marketing manager, ITC stationery business which markets brands Classmate & Paperkraft brands, said, “The digital team at Rediffusion-Y&R is great! It is brimming with some great fresh ideas as well as lots of passion. Great for a brand marketer to work with such partners.”