Campaign India Team
Sep 24, 2010

Rediffusion Y&R bags digital mandate for ITC Classmate

Online campaign expected to go live soon

Rediffusion Y&R bags digital mandate for ITC Classmate

Rediffusion Y&R has won the digital mandate for ITC’s stationery brand Classmate. The online campaign is expected to go live in the next few weeks.

Speaking on the development, Rachana Dharia, business head - digital, Rediffusion Y&R Mumbai, said, “What worked in our favor was our ability to understand the nuances that make online communication appealing to the youth.”

Paritosh Srivastava, executive vice president and branch head, Rediffusion Y&R Bangalore, added, “We hope to come up with some exciting work on Classmate. The Classmate commercial created a fantastic response for the brand. We hope to bring alive the idea of ‘the Big ideas in you’ by an interactive and engaging experience.

Karan Kumar, marketing manager, ITC stationery business which markets brands Classmate & Paperkraft brands, said, “The digital team at Rediffusion-Y&R is great! It is brimming with some great fresh ideas as well as lots of passion. Great for a brand marketer to work with such partners.”     

Source:
Campaign India

Related Articles

Just Published

13 minutes ago

iPhone users overwhelmingly reject app tracking, ...

The long-term consequences of Apple’s privacy shift will be complex, experts say

33 minutes ago

Hyundai claims to be the rare one to care

Watch the films conceptualised by Innocean Worldwide here

1 hour ago

MediaCom adds global chief inclusion and culture ...

Nancy Lengthorn will lead the agency’s aim to become “world’s most inclusive media network”

10 hours ago

Sudhir Sitapati to join Godrej Consumer Products as ...

Nisaba Godrej to continue serving as executive chairperson