Campaign India Team
Sep 24, 2010

Rediffusion Y&R bags digital mandate for ITC Classmate

Online campaign expected to go live soon

Rediffusion Y&R bags digital mandate for ITC Classmate

Rediffusion Y&R has won the digital mandate for ITC’s stationery brand Classmate. The online campaign is expected to go live in the next few weeks.

Speaking on the development, Rachana Dharia, business head - digital, Rediffusion Y&R Mumbai, said, “What worked in our favor was our ability to understand the nuances that make online communication appealing to the youth.”

Paritosh Srivastava, executive vice president and branch head, Rediffusion Y&R Bangalore, added, “We hope to come up with some exciting work on Classmate. The Classmate commercial created a fantastic response for the brand. We hope to bring alive the idea of ‘the Big ideas in you’ by an interactive and engaging experience.

Karan Kumar, marketing manager, ITC stationery business which markets brands Classmate & Paperkraft brands, said, “The digital team at Rediffusion-Y&R is great! It is brimming with some great fresh ideas as well as lots of passion. Great for a brand marketer to work with such partners.”     

Source:
Campaign India

Related Articles

Just Published

1 hour ago

Manyavar falls prey to Twitter's boycott trend with ...

The brand has been in controversy for Mohey's recent ad film starring actor Alia Bhatt

3 hours ago

How did we get here? Merlee Jayme discusses why ...

Dentsu International's Apac creative leader has been a prominent voice on harassment within the industry for several years. She is “pissed” that it allegedly slipped through the cracks at her own agency. Now she wants to see action

4 hours ago

Get cryptocurrency, change behaviour says CoinSwitch...

Watch the films conceptualised by The Script Room here