ART Fertility Clinics, has appointed Karan Kumar as the group chief marketing and growth officer.
He moves from DLF, where he was chief marketing officer, brand strategy, community engagement, digital, advocacy and social impact.
Suresh Soni, global chief executive officer, ART Fertility Clinics, said, “We selected Karan from amongst some very bright candidates because he combines impeccable credentials with a breadth of rich experience. He has a growth mindset that is grounded in customer centricity and built on high ethical standards. Both of which are key ingredients in our kind of service. Under Karan’s leadership, we are sure we would accelerate our pace of growth and expansion and continue to excel in the field of assisted reproduction and reproductive health research.”
Somesh Mittal, chief executive officer, ART Fertility Clinics, India, added, “Karan brings with him a rich experience and a proven success record across industries. He would be driving the marketing and growth plans of ART Fertility Clinics. Having Karan on the team would provide much solidity to our marketing and branding initiatives. His strategic outlook would accelerate the growth of ART Fertility Clinics, India and ME.”
Kumar said, “I am very excited about the overall healthcare space, given the impressive developments in the recent years in areas of governing patient care and holistic wellbeing. Within healthcare, assisted reproduction is witnessing heightened interest. Studies published in reputed international journal show an evident rise in primary and secondary infertility over the past years estimated at around 15 percent among women worldwide, and about 50 percent in the UAE. ART Fertility Clinics is a global leader in human reproductive medicine, widely recognised for the adoption of advanced research, and technologies in their treatment protocols. This combined with creating customised treatment plans with inputs from the best talent-pool of doctors and clinicians in the medical fraternity has led ART to deliver the highest success rates. My role at the intersection of marketing and strategy will focus on driving revenue growth while establishing the brand across the Middle East, India and other markets to follow subsequently. This is a truly exciting challenge, and one that I am really looking forward to.”
With over 20 years of experience, he has also worked with companies like Fabindia and ITC .