
Publicis Groupe India has announced that Paritosh Srivastava, current CEO, L&K Saatchi & Saatchi, will now also lead the operations at Publicis Worldwide India.
This follows Subhash Kamath, moving to an advisory role, and Russell Barrett, being handed a sole BBH leadership role.
In July 2020, Publicis handed BBH and Publicis Worldwide a joint leadership team as BBH was integrated into Publicis Groupe in India and China.
Anupriya Acharya, South Asia CEO, Publicis Groupe said, “Paritosh is a proven and accomplished leader and under his leadership, L&K Saatchi & Saatchi has won large and coveted mandates, navigated the pandemic judiciously and taken the agency to a position of strength. He has also played an important role in the success of Publicis Worldwide in India for many years and is very familiar with its culture, talent, and key clients and hence was a natural choice. I am confident that his appointment will benefit our clients, business and people immensely.”
Srivastava said, “This is a huge honour and Publicis Worldwide is very close to my heart. I have spent eight wonderful years of my professional life in the agency. I look forward to working with its hugely talented teams, to bring in world-class, truly impactful solutions for our trusted and respected set of client partners. In the competitive backdrop of today, clients need communication solutions that impact business and are truly dynamic, bold and data driven. Publicis Worldwide is a powerful brand for the Groupe globally, we will ensure that we maintain its impeccable reputation and make it future-proof in India.”