Rediffusion elevates Virendra Tivrekar and Nilesh Nayak

Rediffusion has elevated Virendra Tivrekar as national head of art and Nilesh Nayak as national head of copy.

 

Tivrekar was executive creative eirector and head of design. Nayak was executive creative director. 

 

Both Tivrekar and Nayak will report to Pramod Sharma, national creative director, Rediffusion. 

 

Ajit Rakhade has taken over from Tivrekar as the head of Rediffusion Studios. Rakhade has been with the agency since March 2022. He was previously with Leo Burnett.

 

The agency has also announced a new vertical - Rediffusion AI Studios, which will be led by Rohan Parab. Parab joined the agency in March from Dentsu International, where he was group creative head.

 

Sharma said, “We are restructuring our national creative team to keep pace with the hi-growth trajectory of Rediffusion in the last few months. Virendra, Nilesh, Ajit and Rohan are all hi-calibre talent and redefining their roles will help us best utilise their talents. The creation of Rediffusion AI Studios is a first in the advertising business in India. It will enhance the cutting-edge work that Rediffusion Studios has already been doing in typography, graphics and packaging design.”

 

Kalyani Srivastava, joint president, Rediffusion, said, “We have gained a large number of clients in Delhi and Mumbai in this financial year. The sharper re-assigning of roles will help Rediffusion focus on a better creative product.”