Campaign India Team
Aug 17, 2023

Rediffusion elevates Virendra Tivrekar and Nilesh Nayak

Tivrekar was executive creative director and head of design, whereas Nayak was executive creative director

Rediffusion elevates Virendra Tivrekar and Nilesh Nayak
Rediffusion has elevated Virendra Tivrekar as national head of art and Nilesh Nayak as national head of copy.
 
Tivrekar was executive creative eirector and head of design. Nayak was executive creative director. 
 
Both Tivrekar and Nayak will report to Pramod Sharma, national creative director, Rediffusion. 
 
Ajit Rakhade has taken over from Tivrekar as the head of Rediffusion Studios. Rakhade has been with the agency since March 2022. He was previously with Leo Burnett.
 
The agency has also announced a new vertical - Rediffusion AI Studios, which will be led by Rohan Parab. Parab joined the agency in March from Dentsu International, where he was group creative head.
 
Sharma said, “We are restructuring our national creative team to keep pace with the hi-growth trajectory of Rediffusion in the last few months. Virendra, Nilesh, Ajit and Rohan are all hi-calibre talent and redefining their roles will help us best utilise their talents. The creation of Rediffusion AI Studios is a first in the advertising business in India. It will enhance the cutting-edge work that Rediffusion Studios has already been doing in typography, graphics and packaging design.”
 
Kalyani Srivastava, joint president, Rediffusion, said, “We have gained a large number of clients in Delhi and Mumbai in this financial year. The sharper re-assigning of roles will help Rediffusion focus on a better creative product.”
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

3 days ago

Netflix announces ad tier milestone and adtech platform

The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.

3 days ago

Whisper unveils new phase of #KeepGirlsInSchool to ...

The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.

3 days ago

Group M broadens remit of Wavemaker global chief ...

Jenner will remain as Wavemaker global chief executive.

3 days ago

Samsung's LTE Galaxy Watch6 campaign unlocks ...

The brand's latest film highlights the integration of LTE into consumers' lives, positioning the watch as a reliable digital companion.