Campaign India Team
Aug 17, 2023

Rediffusion elevates Virendra Tivrekar and Nilesh Nayak

Tivrekar was executive creative director and head of design, whereas Nayak was executive creative director

Rediffusion elevates Virendra Tivrekar and Nilesh Nayak
Rediffusion has elevated Virendra Tivrekar as national head of art and Nilesh Nayak as national head of copy.
 
Tivrekar was executive creative eirector and head of design. Nayak was executive creative director. 
 
Both Tivrekar and Nayak will report to Pramod Sharma, national creative director, Rediffusion. 
 
Ajit Rakhade has taken over from Tivrekar as the head of Rediffusion Studios. Rakhade has been with the agency since March 2022. He was previously with Leo Burnett.
 
The agency has also announced a new vertical - Rediffusion AI Studios, which will be led by Rohan Parab. Parab joined the agency in March from Dentsu International, where he was group creative head.
 
Sharma said, “We are restructuring our national creative team to keep pace with the hi-growth trajectory of Rediffusion in the last few months. Virendra, Nilesh, Ajit and Rohan are all hi-calibre talent and redefining their roles will help us best utilise their talents. The creation of Rediffusion AI Studios is a first in the advertising business in India. It will enhance the cutting-edge work that Rediffusion Studios has already been doing in typography, graphics and packaging design.”
 
Kalyani Srivastava, joint president, Rediffusion, said, “We have gained a large number of clients in Delhi and Mumbai in this financial year. The sharper re-assigning of roles will help Rediffusion focus on a better creative product.”
Source:
Campaign India

Related Articles

Just Published

1 hour ago

Influence, interrupted: How India’s creator economy ...

From content to commerce, influencer marketing in India is maturing into a data-led, tech-sustained, outcome-driven growth engine.

19 hours ago

Adgcraft’s new AI vertical bets on India’s ...

As India doubles down on AI, Adgcraft positions itself to shape the narrative for the country’s tech-first future.

19 hours ago

Good Morning Films wins big at CIFCA 2025

Campaign India’s Film Crest Awards spotlight standout work in ad and corporate films, judged for craft, execution, and storytelling.

1 day ago

Where are India’s women at the global table?

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global stages like Cannes and Davos. Networks, not just skills, are the missing link.