Rediffusion brings PR, activation units together

Rediffusion – Y&R is bringing together its Public Relations and activation/event management functions. The move includes Lokesh Tiwary (pictured) taking over as CEO of Showdiff Worldwide in addition to his role as president, Rediffusion - Y&R Public Relations. Tiwary will also be responsible for spearheading Showdiff's operations and overall business growth across the country. 

Current CEO of Showdiff, Conrad Saldanha is moving into a newly instituted corporate role where he will lead external affairs and communications for the group companies.

Mahesh Chauhan, group CEO, Rediffusion - Y&R commented on the development, "These are exciting times for Rediffusion, as we are looking towards re-orienting and restructuring our businesses. Conrad with his brilliant networking skills and in-depth understanding of the industry is a perfect fit for external affairs. While Lokesh's dual charge is in sync with our endeavour to provide a collaborative communication platform to our clients that will increasingly seek to utilize the synergies between Public Relations and Activation. It also is a unique initiative that takes our specialist offering to a differentiated space in the industry."

Conrad Saldanha commented, "Rediffusion today is a young, dynamic and enthusiastic team with innovative ideas. I look forward to sharing the valuable insight into the Rediffusion Group acquired during my 25+ years in the organisation with them, to help as best as I can to fulfill their goals."

Lokesh Tiwary said on his new role, "With 'bang for the buck' becoming increasingly important for clients in such tough times, clients are no longer looking for piece meal solutions to their communication requirements. I am delighted to be playing a much larger role in bringing about this change and am confident that with the combined strength of Showdiff and Rediffusion Y&R Public Relations, we will be able to offer a much more enhanced product to our clients."