Rediffusion brings PR, activation units together

Rediffusion – Y&R is bringing together its Public Relations and activation/event management functions. The move includes Lokesh Tiwary (pictured) taking over as CEO of Showdiff Worldwide in addition to his role as president, Rediffusion - Y&R Public Relations. Tiwary will also be responsible for spearheading Showdiff's operations and overall business growth across the country.  Current CEO of Showdiff, Conrad Saldanha is moving into a newly instituted corporate role where he will lead external affairs and communications for the group companies.