Rediff appoints Basir as group executive VP

Rediffusion DY&R has appointed Wasim Basir as group executive vice president. Basir joins from Red Lounge – a Coca-Cola venture in China where he was Managing Director.  Basir (pictured) will be looking after the agency's key businesses as well as new initiatives to build capabilities. In his earlier role, Basir was spearheading the Olympic efforts of brand Coca-Cola in China, consolidating internal Coca-Cola marketing teams with creative, interactive, activation, PR and media functions, a unique strategic marketing concept within the industry. 

Mahesh Chauhan, group CEO - Rediffusion DY&R said, "Bringing Wasim on board has been a conscious and strategic decision to strengthen a very strong leadership team at the organization. Wasim is a fantastic talent and an inspiring leader who is one with us in our efforts to reinvent the industry. We are fine-tuning the organization's capabilities and are now ready for more. Expect to hear more from us soon."

Basir began his career in the advertising industry in 1995 as an account executive with Chaitra Leo Burnett, Mumbai. He moved on to Leo Burnett China, in December 2000 as a group brand director, for their Shanghai office. Post Leo Burnett, Basir was group business director at McCann Erickson, Shanghai.