
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Rediffusion DY&R has appointed Wasim Basir as group executive vice president. Basir joins from Red Lounge – a Coca-Cola venture in China where he was Managing Director. Basir (pictured) will be looking after the agency's key businesses as well as new initiatives to build capabilities. In his earlier role, Basir was spearheading the Olympic efforts of brand Coca-Cola in China, consolidating internal Coca-Cola marketing teams with creative, interactive, activation, PR and media functions, a unique strategic marketing concept within the industry.
Contact Customer Support at
[email protected]
or call+91 022 69047500
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.
With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.
Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.
The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.