Sprite has introduced its first-ever flavour innovation in India, Sprite Lemon Mint, supported by a high-decibel summer campaign anchored in cultural insight and consumer behaviour. The launch reflects the brand’s attempt to translate familiar consumption habits into product innovation, combining its established lemon-lime profile with mint.
Positioned around India’s long-standing association of mint with summer refreshment, the product taps into existing rituals where mint is added to chilled beverages and homemade coolers. By formalising this behaviour into a ready-to-drink format, the brand aims to balance familiarity with novelty, while reinforcing its core proposition of refreshment.
The campaign film, conceptualised by StudioX WPP, features Sunil Grover and builds on Sprite’s ‘Thand Rakh’ platform. The narrative captures everyday situations that escalate quickly, positioning the product as a cue to pause and reset. Through Grover’s performance style, the film highlights the idea that composure, rather than reaction, defines the ‘cool’ response.
Grover said, “We’ve all grown up adding mint to our summer drinks, so this felt instantly familiar. Sprite Lemon Mint takes that idea and makes it effortless. What I enjoyed most about the campaign is how it captures those real, everyday moments when all you want is something refreshing."
The campaign integrates product truth with a culturally resonant phrase, ‘Mint Lagaa’, designed to function as a mnemonic device. The phrase reflects the sensory cue associated with mint while aligning with the brand’s tonal consistency.
Sumeli Chatterjee, category head, sparkling flavours, Coca-Cola India and Southwest Asia, said, “Sprite Lemon Mint is inspired by how consumers are already experimenting with mint leaves and Sprite, bringing together a culturally familiar combination in a way that feels fresh, natural and new. By adding a bold mint twist to our iconic lemon-lime taste, we are elevating the cooling, multi-sensorial refreshment that consumers increasingly seek. And this feels right at home in India’s summers. As a limited-time offering, it is an exciting way to rediscover Sprite, offering a fresh take on minty taste while staying true to what Sprite has always stood for: the ultimate refreshing beverage.”
Ranadeep Dasgupta added, “With the new limited-edition Sprite Lemon Mint launching for the first time ever in India, we had the chance to build on Sprite’s refreshment credentials in a way that felt refreshingly relevant for today’s audience. The insight was that while Indian summers hit differently across the country, from humid, sticky afternoons to dry, draining heat, everyone has that same breaking point where the weather just becomes too much. In that moment, all you need is a whiff of cool or just a waft of chill. Enter Sprite Lemon Mint! ‘Mint Lagaa’ meaning - a touch of mint, captures that feeling in perfectly, turning a product truth into a viral earworm.”
The campaign follows a 360-degree rollout strategy, combining film-led storytelling with social media amplification and in-store visibility. Retail execution includes secondary placements and toolkits designed to drive visibility at the point of purchase, aligning with key consumption moments during the summer season.
Available in select markets as a limited-time offering, Sprite Lemon Mint extends the brand’s portfolio while reinforcing its positioning around refreshment. The campaign underscores a broader strategy of leveraging cultural insight, celebrity-led storytelling, and integrated media to drive engagement and recall.
