Reaviva Holistic Health has appointed Bistriti Poddar as fractional chief marketing officer, signalling a sharper focus on brand building and go-to-market execution as the wellness brand enters its next growth phase. The appointment reflects Reaviva’s intent to formalise its marketing systems while staying aligned with its purpose-led positioning in integrated and sustainable health.
Poddar brings over 20 years of experience across the digital ecosystem, having worked with businesses at varied stages of scale and maturity. Her background spans multiple industries, where she has built brands from the ground up and supported sustainable growth journeys. This breadth of exposure positions her to bring both strategic clarity and executional rigour to Reaviva’s marketing function.
In her role as fractional CMO, Poddar will focus on refining Reaviva’s strategic narrative, strengthening its go-to-market approach, and creating scalable marketing frameworks. The mandate is designed to balance long-term brand equity with near-term business outcomes, while ensuring alignment with the brand’s mission around holistic health.
Beyond operating roles, Poddar is also a recognised voice in India’s marketing and entrepreneurship ecosystem. A four-time TEDx speaker, she has received industry recognition including BW 40 Under 40 and Adgully Women Disruptor. These credentials add to her profile as a marketer who combines thought leadership with hands-on execution.
Commenting on the appointment, Poddar said, “Reaviva represents a powerful intersection of science, soul, and sustainability. As a fractional cmo, my role is to help create clarity of positioning, narrative, and direction, while building a differentiated, trust-led wellness brand.”
Founder and CEO Shalini Shivdasani said the company was looking for a partner who understood both marketing and the realities of building a purpose-led business. She noted that Poddar’s experience across industries and her ability to design scalable marketing systems made her a strong fit for Reaviva’s current stage.
The appointment reflects a growing trend among emerging brands to bring in senior leadership on flexible models. For Reaviva, the focus appears to be on tightening brand coherence, improving market articulation, and ensuring that marketing investments directly support business growth.
The move also underlines the increasing importance of narrative-led marketing in the wellness category, where trust, credibility and consistency are critical. With Poddar’s appointment, Reaviva is signalling a shift from foundational brand-building to more structured and outcome-driven marketing execution.