BIG DIGITAL, an initiative by Reliance Broadcast Network Limited in the digital space, has launched a talk internet radio channel called BIG Net Radio. Through this initiative, BIG Digital is looking at capitalising on the growing internet user base, both in India as well as the global Indian diaspora, seeking this entertainment. The specialised talk internet radio channel will offer entertainment across pegs like Bollywood, spirituality and humour.
The content available on BIG Net Radio is aimed at audiences who seek quick and brief entertainment capsules which would help them de-stress. Designed as a snack in–snack out entertainment option, fresh content will be uploaded each day to ensure entertainment is latest and current. Launching as a free of charge service to users, BIG Net Radio will also offer opportunities for advertisers to reach out to a rich specific audience base of over a million entertainment seekers on the internet.
BIG NET Radio hopes to make use of the opportunity to monetise through page branding and banners and the 3G revolution. This business division will take BIG Net Radio beyond talk, to local and regional music playouts. The division also aims to encourage local talent and serve hyper-local tastes. The product will be promoted across the media vehicles of the multi-media entity of Reliance Broadcast Network Ltd., including radio, outdoor and below the line.
Speaking on the launch, Soumen G Choudhury, head of radio and digital business, Reliance Broadcast Network Ltd, said, “This pioneering initiative from Reliance Broadcast Network, re-affirms our endeavor to provide India with the entertainment of their choice, which is latest and in keeping with the times. India has over 50 million internet users, out of which consumers in the age group between 18-30 years are increasingly using internet as a medium to stay connected as well as use it to attain greater source of entertainment, posing an excellent audience base, which advertisers seek. Online advertising in India is expected to grow at the rate of 32 percent between 2010 and 2013 to touch Rs. 20 billion in 2013, only highlighting the humongous potential that lies before us.”
The website is available at http://radio.big927fm.com