Advertising
Campaign India Team
Aug 23, 2021

Raksha Bandhan 2021: Brand campaigns that stood out

View the work here

Raksha Bandhan 2021: Brand campaigns that stood out

As India celebrated the festival of Raksha Bandhan on 22 August, so did brands. 

Here's a collection of the work that caught Campaign India's eye.

Amazon India

Bombay Shaving Company

Cadbury Celebrations

Gulf Oil

SBI General Insurance

 

Tanishq

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

1 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Adani seeks single agency for INR 600-crore media overhaul

2 Adani seeks single agency for INR 600-crore media overhaul

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

3 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Birla Opus Calista showcases stain resistance in new campaign

4 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

5 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

6 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

India’s quick commerce surge exposes a discipline gap for marketers

7 India’s quick commerce surge exposes a discipline gap for marketers

How Perfetti’s marketing formula endures amid India’s changing tastes

8 How Perfetti’s marketing formula endures amid India’s changing tastes

Winners of Agency of the Year 2025-South Asia announced

9 Winners of Agency of the Year 2025-South Asia announced

Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

10 Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

Related Articles

Sister act: Raksha Bandhan ads drop the thali trope
Opinion
Aug 08, 2025
Rutu Mody-Kamdar

Sister act: Raksha Bandhan ads drop the thali trope

Bombay Shaving Company gets Shakti Kapoor's views on his body hair memes
The Work
Apr 13, 2022
Campaign India Team

Bombay Shaving Company gets Shakti Kapoor's views ...

Don’t want to be seen as villains when it comes to environment-friendly conversations: Amit Gheji, Gulf Oil Lubricants
Marketing
Sep 26, 2023
Raahil Chopra

Don’t want to be seen as villains when it comes to ...

Gauri Malhotra joins Bombay Shaving Company
Marketing
Jun 27, 2023
Campaign India Team

Gauri Malhotra joins Bombay Shaving Company

Just Published

Spikes Asia unveils 2026 jury lineup
Advertising
3 hours ago
Staff Reporters

Spikes Asia unveils 2026 jury lineup

11 Indians are on the list, including 2 jury presidents

Pinterest predicts the biggest Gen Z trends of 2026
Media
3 hours ago
Staff Reporters

Pinterest predicts the biggest Gen Z trends of 2026

The Pinterest Predicts 2026 report shows Gen Z using the platform to trade viral chaos for slower, highly curated lives. This means that making pen pals, maximalist brooches, and outdoorsy, explorer-coded fashion is back in again.

NutriChoice taps Aamir Khan to sell the power of small shifts
Advertising
5 hours ago
Campaign India Team

NutriChoice taps Aamir Khan to sell the power of ...

Britannia’s new campaign links tiny everyday decisions to bigger behaviour change, using the actor and mindful snacking as the creative bridge.

How Yas Island and Pickyourtrail Crafted a Breakthrough Travel Campaign with Smash the Ordinary
Advertising
5 hours ago
Campaign India Team

How Yas Island and Pickyourtrail Crafted a ...

In a world inundated with travel imagery, where every scroll reveals another sunset, skyline, or stamp-worthy escape, Yas Island, Abu Dhabi and Pickyourtrail manage to carve out a distinct space with Smash the Ordinary.