Rajasthan Tourism splits BTL duties between four agencies

PDM India, the experiential marketing division of Percept Limited, along with Wizcraft, Adlabs and Crayons Jaipur, has been empanelled by Rajasthan Tourism to handle its entire promotional portfolio. The agencies were brought on board following a multi-agency pitch that involved 11 agencies across India. The account is estimated to be worth Rs 2 crore.

by Campaign India Team