R3 and Grupo Consultores have begun their analysis of Indian marketing trends. The final report is expected to be ready by the end of 2008. The study envisages face-to-face interviews with over 400 marketers to measure issues and changes in the marketing environment in India. Of importance to adland will be the report on insights into agency choice and satisfaction. The survey will cover not just the traditional advertising agencies, but will also look into the performance and reputations of digital, CRM and promotional agencies.
Highlights of the final report (which will be available free to participating agencies), include an understanding of how marketers appoint new agencies, how and why they change agencies, how much marketers are willing to pay for work done, the longevity of client-agency relationships and the ideas that are best respected by Indian marketers. R3 and Grupo Consultores have successfully completed a similar study in China in 2006 and have done research and analysis leading up to the Beijing games.