Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Feb 18, 2025
'The holding company model has been broken for a long time': MediaSense CEO
EXCLUSIVE: Fresh off two major acquisitions in 2024, Jamie Posnanski unpacks why the traditional agency-supplier model needs an overhaul, combating transformation fatigue, and why so few clients believe their agency models are fit for purpose.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Advertising
Feb 28, 2024
Accenture Song to acquire Mindcurv
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
10 hours ago
Accenture invests in AI upstart Alembic to further ...
Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Media
10 hours ago
SW Network secures creative mandate for FILA and ...
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
10 hours ago
FYERS Unveils 'Born to Trade' to celebrating the ...
The experiential campaign positions trading as a calling, not just a skill.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Marketing
10 hours ago
Asian Paints Illuminates Mumbai’s Sea Link to ...
The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.
