Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Feb 18, 2025
'The holding company model has been broken for a long time': MediaSense CEO
EXCLUSIVE: Fresh off two major acquisitions in 2024, Jamie Posnanski unpacks why the traditional agency-supplier model needs an overhaul, combating transformation fatigue, and why so few clients believe their agency models are fit for purpose.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Advertising
Feb 28, 2024
Accenture Song to acquire Mindcurv
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
11 hours ago
Dentsu bets on podcasting as India’s audio market ...
Amidst tightening margins worldwide, the global holding company launches a podcast network in India to test audio’s value in branded storytelling.
Advertising
13 hours ago
Moves and wins: Week of 18 Aug
Our weekly roundup of the latest appointments and account wins from Dept, Bloomingdale, Fyon, IAA, ICCPL, and many more.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
14 hours ago
Pipes get a punchline as Ashirvad by Aliaxis ...
The company swaps product-heavy plumbing ads for humour and cultural hooks, aiming to stand out in a crowded $7.4 billion market.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The Work
14 hours ago
Breaking the ice with stories that stick
Pocket FM turns the spotlight on women ice hockey players, blending sport, grit, and narrative in its latest brand film.
