MediaDonuts gets rebranded as Aleph across APAC

Aleph has rebranded its APAC entity MediaDonuts as Aleph in India, Indonesia, Malaysia, Philippines, Singapore, South Korea, Thailand and Vietnam. Aleph had acquired MediaDonuts, a digital advertising arm of Entravision Communications Corporation in July 2024.

With this rebranding, Aleph has integrated its APAC markets business with its global business, aiming to provide its advertisers and platforms with seamless access to its media partners, payment solutions, and educational initiatives.

“Becoming one unique brand under Aleph represents a strategic outcome for our partners and clients. I am pleased to be part of this new chapter,” said Pieter-Jan de Kroon, managing director – APAC, Aleph.

As a unified brand, Aleph will operate in about 150 markets worldwide while collaborating with more than 60 exclusive partners and serving over 26,000 advertisers. The company has 1,500 employees globally. Through the rebranding and integrated operations, Aleph aims to build strong publisher relationships and leverage data-driven technology to support its regional operations.

Gastón Taratuta, founder and chief executive, Aleph Group, said, “By consolidating our APAC operations under the Aleph brand, we are achieving alignment between global digital media platforms and the region’s opportunities.”

Aleph’s network spans over 130 countries and connects more than 300 crore consumers with advertisers through its partnerships with over 60 digital platforms, including Amazon, Criteo, Google, Meta, Microsoft, Pinterest, Reddit, Snap, Spotify, TikTok, Uber, and X. Its education arm, Digital Ad Expert, provides certification programmes for individuals and solutions for businesses and organisations. Its payment services unit, Localpayment, delivers collections and pay-in and payout solutions across verticals, combining advertising and local payment capabilities.