R3 and Grupo Consultores have begun their analysis of Indian marketing trends. The final report is expected to be ready by the end of 2008. The study envisages face-to-face interviews with over 400 marketers to measure issues and changes in the marketing environment in India. Of importance to adland will be the report on insights into agency choice and satisfaction. The survey will cover not just the traditional advertising agencies, but will also look into the performance and reputations of digital, CRM and promotional agencies.
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