Feb 25, 2021

Channeling pandemic headwinds into effective marketing tailwinds

SPIKES ASIA X CAMPAIGN: CMOs and marketing consultants say the pandemic has brought much needed agility, experimentation and digital thinking to the creative process

Nov 04, 2020

Pitch activity is up, but new business revenues are dropping during the pandemic

Agencies are pitching more than ever for new business, but account billings are down during the pandemic

May 05, 2020

Global new business plunged 30% in Q1

Global creative assignments took the biggest hit.

Jan 23, 2019

Global new-business revenue increases by 7.5 per cent

Publicis Groupe and WPP led the charge in 2018.

Jun 06, 2018

Agency-client relationships in India see a major improvement: R3 and SCOPEN’s Agency Scope study

Relationships between agencies and clients in India are on a strong wicket, according to a recent study. Ogilvy and JWT are most recalled creative agencies. In media, Madison is the highest in recall while the recently created Wavemaker scores high in client satisfaction.

Nov 16, 2016

Korea influence scandal: Cheil sports-marketing office raided

Authorities seized hard disks and documents from a unit of the Samsung-owned agency in connection with the influence-peddling scandal involving the country's president.