Feb 08, 2024

India rankings: Havas, Wavemaker lead new business wins

As of October 2023, FCB’s Reliance Smart Stores was the biggest creative account movement of the year, while Neo Media World bagged the biggest media client which was USDC India

Jul 26, 2022

Nike splits US$1 billion media account between PMG and Initiative

PMG takes North America and Initiative takes the international integrated planning and buying business, wrapping up the largest global media review the footwear brand has run in a decade

Feb 02, 2022

Raahil’s blog: Some good news and bad news for agencies?

According to R3, there were 65% more client reviews in 2021 with several of them moving to project-based models. What does this mean for brands and agencies?

Nov 29, 2021

Automotive sector accounts for bulk of new business

The sector produced the most global agency billings in September, but FMCG and pharma also had a strong month, according to the Campaign Advertising Intelligence tool

Feb 25, 2021

Channeling pandemic headwinds into effective marketing tailwinds

SPIKES ASIA X CAMPAIGN: CMOs and marketing consultants say the pandemic has brought much needed agility, experimentation and digital thinking to the creative process

Nov 04, 2020

Pitch activity is up, but new business revenues are dropping during the pandemic

Agencies are pitching more than ever for new business, but account billings are down during the pandemic