r3
Channeling pandemic headwinds into effective marketing tailwinds
SPIKES ASIA X CAMPAIGN: CMOs and marketing consultants say the pandemic has brought much needed agility, experimentation and digital thinking to the creative process
Pitch activity is up, but new business revenues are dropping during the pandemic
Agencies are pitching more than ever for new business, but account billings are down during the pandemic
Global new business plunged 30% in Q1
Global creative assignments took the biggest hit.
Global new-business revenue increases by 7.5 per cent
Publicis Groupe and WPP led the charge in 2018.
Agency-client relationships in India see a major improvement: R3 and SCOPEN’s Agency Scope study
Relationships between agencies and clients in India are on a strong wicket, according to a recent study. Ogilvy and JWT are most recalled creative agencies. In media, Madison is the highest in recall while the recently created Wavemaker scores high in client satisfaction.
Korea influence scandal: Cheil sports-marketing office raided
Authorities seized hard disks and documents from a unit of the Samsung-owned agency in connection with the influence-peddling scandal involving the country's president.
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