r3
Global new business plunged 30% in Q1
Global creative assignments took the biggest hit.
Global new-business revenue increases by 7.5 per cent
Publicis Groupe and WPP led the charge in 2018.
Agency-client relationships in India see a major improvement: R3 and SCOPEN’s Agency Scope study
Relationships between agencies and clients in India are on a strong wicket, according to a recent study. Ogilvy and JWT are most recalled creative agencies. In media, Madison is the highest in recall while the recently created Wavemaker scores high in client satisfaction.
Korea influence scandal: Cheil sports-marketing office raided
Authorities seized hard disks and documents from a unit of the Samsung-owned agency in connection with the influence-peddling scandal involving the country's president.
The 6 secrets to a long, prosperous brand-agency relationship
R3's Global 40 report reveals how marketers and agencies keep the romance alive.
Live Issue: Post acquisition, should the name change?
Jagadeesh Krishnamurthy ponders over names of acquired agencies, when they are retained, and for how long
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