Global creative assignments took the biggest hit.
Publicis Groupe and WPP led the charge in 2018.
Relationships between agencies and clients in India are on a strong wicket, according to a recent study. Ogilvy and JWT are most recalled creative agencies. In media, Madison is the highest in recall while the recently created Wavemaker scores high in client satisfaction.
Authorities seized hard disks and documents from a unit of the Samsung-owned agency in connection with the influence-peddling scandal involving the country's president.
R3's Global 40 report reveals how marketers and agencies keep the romance alive.
Jagadeesh Krishnamurthy ponders over names of acquired agencies, when they are retained, and for how long
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