Campaign India Team
Sep 22, 2010

PwC refreshes its branding

New brand simplifies name, emphasises value creation and relationships

PwC refreshes its branding

PricewaterhouseCoopers, one of the Big Four global professional services networks, has refreshed its branding. The exercise was undertaken in order to strengthen, and modernise how the company represents its worldwide network to its clients, its people and the communities in which it operates.

The new branding includes a simplified logo consisting of the initials "pwc" in lower-case type.  The formal shortening of the brand name will provide consistency and ease of use for PwC firms around the world. The redesign was also to make it easier to use and better suited to digital and online use. "PricewaterhouseCoopers" remains the full name of the global organisation for legal purposes, and will be the name used by PwC firms to sign company audits.

"We think our new brand expression visually distinguishes PwC in the same way that the quality and expertise of our people differentiates the experience of working with PwC," said Dennis Nally, chairman, PwC International. "Underlying the visual elements is what the PwC brand really stands for -- how we are viewed by our clients, our people and our stakeholders.  Beyond our capabilities and experience, we want PwC to be known for building great relationships with clients that help them create the value they’re looking for."

"Our decision to make this change now is because over the last decade PwC has continued to grow and evolve and a concise consistent Brand position makes it easier for people to appreciate who we are, what we do, and how we operate across markets,” said Gautam Banerjee, chairman, PwC India.

Source:
Campaign India

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