Leo Burnett India has announced the merger of Publicis iStrat with Indigo Consulting. With this, the Delhi-headquartered iStrat will now be rebranded as Indigo iStrat. It will continue to operate from Delhi.
Established in 2000, Indigo Consulting was acquired by Publicis Groupe's Leo Burnett in 2012. iStrat was founded in 2003 and acquired by Publicis in 2012.
The merged entity will have more than 300 employees across the country and will have capabilities across user experience, technology, creative and strategy. Indigo iStrat will partner with all Publicis Communications companies in India including Leo Burnett, Publicis Ambience, L&K Saatchi & Saatchi, MSLGROUP, Orchard Advertising and Publicis Capital, informed an official statement.
Harshad Hardikar, chief operating officer, Indigo Consulting will lead the merged entity. Navneet Sahni and Sonya Sahni, co-founders of iStrat, will 'work closely' with Hardikar to grow the business in Delhi.
Saurabh Varma, CEO, Leo Burnett South Asia, said, “We wanted to create a digital powerhouse in India. Indigo Consulting is already a centre of excellence for us across the region and the merged entity will give clients access to the finest digital offering in the country. Our focus remains building deep expertise across disciplines and integrating our services to solve our clients' problems."