Publicis Groupe acquires performance marketing agency Resultrix

The Seattle-headquartered agency has offices in Mumbai, New Delhi, Singapore and Dubai

Aug 07, 2012 05:39:00 PM | Article | Campaign India Team

Paris-headquartered Publicis Groupe has announced the acquisition of Resultrix, a digital marketing agency with a footprint in India, Singapore, the UAE and USA.

Resultrix will operate as a unit within Performics, under the name ‘Resultrix, a Performics Company’. Its co-founders, Vidur Luthra, chief executive officer, and Gulrez Alam, chief operating officer, will continue to lead the agency and will report to Daina Middleton, global chief executive officer, and Gareth Mulryan, managing director, Asia Pacific, Performics.
Middleton commented, “Clients are demanding best-in-class specialised skills and seamless digital integration at scale. Resultrix has an impressive track record as a leading search and interactive services agency. Their highly sophisticated suite of digital solutions perfectly complements our offering and will solidify our leadership position around the world.”
Srikant Sastri, VivaKi country chair for India, added, “India promises huge growth potential and opportunities, especially in the area of digital. This investment demonstrates our commitment to developing our networks in fast-growing and important markets and sectors.”
Resultrix's Luthra said, “We were founded on the belief that digital advertising provides the opportunity to disrupt the traditional media business models and this is a great opportunity to join a network that is renowned for being at the forefront of the industry. It allows us to realise our ambitions and leverage our skills, strengths and experience across a larger group footprint which is of huge benefit to our clients and teams.”
Resultrix was founded in 2008 and has offices in New Delhi, Mumbai, Singapore, Seattle and Dubai. The agency's suite of services includes search engine optimization, search engine marketing, online media, web design, analytics, media buying, social media strategy, and mobile marketing. It claims to offer a differentiated set of performance-based business models. Its clientele comprises Corbis Corporation, Max Bupa, Standard Chartered Bank, Airtel, Cleartrip, DBS Bank and Emirates NBD, among others.