Campaign India Team
May 28, 2019

Publicis Media places Convonix and Resultrix under Performics

Also elevates Tanmay Mohanty as head of global partnerships for Publicis Media

Pallav Jain (left) and Sarfaraz Khimani will lead the organisation as co-CEOs
Pallav Jain (left) and Sarfaraz Khimani will lead the organisation as co-CEOs
Publicis Media has announced that Convonix and Resultrix will be aligned under the Performics brand. 
 
Pallav Jain and Sarfaraz Khimani will serve as co-CEOs of Performics India and will report to Anupriya Acharya, CEO, Publicis Media India. The duo were formerly co-CEOs at Convonix. 
 
Further, Publicis Media has also announced a new head of global partnerships role for India. Tanmay Mohanty will take over this new role in addition to his current role of CEO of Zenith India Group.
 
Acharya said, “We stand at an important growth juncture and it is imperative that we put accelerated focus on next-frontier areas in marketing communications like machine learning, artificial intelligence, consulting, automation and the like. The current changes reflect our endeavor to create a compelling offering with an effective structure that supports evolving client needs. Pallav and Sarfaraz have driven spectacular growth for Convonix from an entrepreneurial start-up to a scaled organisation, across India and in multiple market mandates including US, UK and Asia-Pacificand bring in expertise on innovative solutions around talent acquisition and talent management at scale. It makes them the ideal choice for leading Performics India." 
 
She added, "Tanmay Mohanty is a proven leader with a successful track-record of accomplishment of leading in the digital first space and then bringing that thinking to the larger integrated media space. He has brought in value and substance to every client conversation across Zenith and Resultrix. I am sure with his strong product focus and client need-gap understanding, he will shape our global partnerships in India well.”
Source:
Campaign India

Related Articles

Just Published

Premium
KRDS India bags the social media mandate for Titan's Taneira
Premium
3 hours ago

KRDS India bags the social media mandate for ...

The mandate is to create a strong digital presence for the brand

Premium
Tribute: The only woman who probably wore a saree to work at Coca-Cola's HQ
Premium
8 hours ago

Tribute: The only woman who probably wore a saree ...

This tribute has been extracted from the facebook page of Tara Sinha's daughter, Pia Rampal

Premium
Tribute: The
Premium
8 hours ago

Tribute: The "Coca Cola" lady who would be helping ...

Imagine we women did not face any gender bias then and I believe to think it was because of Mrs Sinha

Premium
Asia business robust despite UK troubles: M&C Saatchi
Premium
8 hours ago

Asia business robust despite UK troubles: M&C Saatchi

Three of top six offices for the agency are in the region, and they continue to win new business and add headcount, according to the agency's Asia head.