Publicis Media has announced that Convonix and Resultrix will be aligned under the Performics brand.
Pallav Jain and Sarfaraz Khimani will serve as co-CEOs of Performics India and will report to Anupriya Acharya, CEO, Publicis Media India. The duo were formerly co-CEOs at Convonix.
Further, Publicis Media has also announced a new head of global partnerships role for India. Tanmay Mohanty will take over this new role in addition to his current role of CEO of Zenith India Group.
Acharya said, “We stand at an important growth juncture and it is imperative that we put accelerated focus on next-frontier areas in marketing communications like machine learning, artificial intelligence, consulting, automation and the like. The current changes reflect our endeavor to create a compelling offering with an effective structure that supports evolving client needs. Pallav and Sarfaraz have driven spectacular growth for Convonix from an entrepreneurial start-up to a scaled organisation, across India and in multiple market mandates including US, UK and Asia-Pacificand bring in expertise on innovative solutions around talent acquisition and talent management at scale. It makes them the ideal choice for leading Performics India."
She added, "Tanmay Mohanty is a proven leader with a successful track-record of accomplishment of leading in the digital first space and then bringing that thinking to the larger integrated media space. He has brought in value and substance to every client conversation across Zenith and Resultrix. I am sure with his strong product focus and client need-gap understanding, he will shape our global partnerships in India well.”