Project Worldwide launches integrated Project Hub for South Asia

Project Worldwide has announced the launch of its India/South Asia Project Hub in Bangalore, positioning the city as a central access point for the network’s specialist agencies in the region. The move strengthens the company’s strategy of creating integrated collaboration centres in key global markets, following previous launches in New York, London, Singapore and Sydney.

The Bangalore Hub is designed to support Project Worldwide’s model of ‘Hyperconnected Creativity’, an approach intended to reduce traditional agency silos and enable clients to work through a single, coordinated gateway. This structure allows brands to access end-to-end marketing solutions delivered by multidisciplinary teams across experience, content, communications and technology.

The Project Hub will serve as the regional launchpad for the network’s agency portfolio. George P. Johnson will bring its experiential marketing capability; OS Studios will focus on gaming, esports and Gen-Z culture; NOMOBO will offer high-end broadcast production; Praytell will handle earned-first creative and communications; AI Labs will function as the centre of excellence for AI-driven solutions; and +91 will manage outsourced support for high-volume content, creative work and account operations. Together, these agencies will provide integrated services for clients operating in South Asia’s rapidly expanding marketing and media environment.

Rasheed Sait, recently appointed chief growth officer for Project Worldwide in India/South Asia, will lead the Hub’s regional expansion and growth agenda. His remit includes strengthening client relationships, driving cross-agency collaboration and developing new opportunities across the network.

Chris Meyer, CEO of Project Worldwide, said the new Hub represents a strategic investment in a dynamic region. Meyer noted that he looks forward to Sait’s leadership in advancing the initiative. Sait said he is keen to shape this new phase for the company in India and added that the Hub will give clients access to an integrated suite of specialist services.

The establishment of the Bangalore Project Hub reflects Project Worldwide’s commitment to creating globally aligned, locally anchored centres that combine creative, technological and production capabilities. For marketers in the region, the Hub aims to offer streamlined access to cross-disciplinary expertise at a time when brands are increasingly seeking unified solutions that bridge experience, digital content, culture and AI-led innovation.