Campaign India Team
Sep 17, 2020

Print media most credible for news: Ormax Media report

Among social media, Twitter is the most trustworthy medium

Print media most credible for news: Ormax Media report
According to a report published by Ormax Media, fake news is a major concern for news consumers in India, with 61% of the respondents stating that it worries them.
 
According to the report, traditional media has higher credibility than digital media with print leading the way. Print has a media credibility index of 62% followed by radio and television.
 
 
Among social media, Twitter at 53% is the most credible social media platform for news. WhatsApp is the least credible at 28%. 
 
 
Ormax Media's ‘Fact or Fake?', is a report which is based on a survey of news consumers and measures their credibility of various news media as well as their overall perception of ‘fake news’. The survey was conducted among 2,400 Urban news consumers (15+ yrs.) from across 17 States and Union Territories in India.
 
Shailesh Kapoor, founder and CEO, Ormax Media, said, “Concerns related to fake news have been a topic of discussion globally as well as in India, and the problem of fake news seems to be getting larger with every passing month. This survey was conducted to quantify the extent of this concern in India, and to understand if some media fare better than others. We plan to track these measures every six months, which will allow us to compare how perception of news consumers regarding fake news is changing with time”.
 
Source:
Campaign India

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