Print drops, TV rises in H1 '08 mobile phone advertising

The mobile phone category has witnessed a dip of 45% in print advertising during H1'08 compared to H1'07, according to the latest AdEx India analysis of Mobile Phone advertising trends in print during H1 2008.During H1'08, the Top 10 advertisers share aggregates to 95% of overall mobile phones advertising in print.  'Nokia Corporation' leads with 35% share of Mobile Phone advertising in print during H1'08 followed by 'LG Electronics India Ltd' and 'Spice Telecom Ltd' with 20% and 13% share respectively.

by Campaign India Team