Campaign India Team
Feb 19, 2024

Prime Video partners with Sony Pictures Television

Launches Sony Pictures – Stream and aims to provide Prime members with an extensive slate of multi-genre content offerings

Prime Video partners with Sony Pictures Television
Prime Video has announced that it has entered a distribution agreement with Sony Pictures Television, to launch Sony Pictures – Stream on Prime Video Channels. 
 
Curated for Indian customers, the entertainment marketplace aims to offer a vast repertoire of entertainment including Sony Pictures Entertainment's international selection of blockbuster movies, timeless classics and TV shows. 
 
With an add-on subscription to Sony Pictures – Stream on Prime Video Channels, Prime members will be able to avail an extensive slate of multi-genre content offerings. 
 
Vivek Srivastava, head – Prime Video Channels, India, said, “We are delighted to launch Sony Pictures – Stream, a new Prime Video Channel curated specifically for our customers in India. The collaboration allows Sony Pictures Entertainment to make its vast and beloved library available in India at a single destination, reaching customers across the length and breadth of the country via Prime Video Channels. Within a short period, Prime Video Channels have offered the perfect launchpad for several international streaming services and studios, helping them reach an incredibly wide audience across India. In sync with our philosophy of super-serving our customers with choice, access and convenience, we have worked towards offering a wide variety of content, making it all available at a single destination – Prime Video. We are sure that with its vast and diverse library Sony Pictures – Stream will offer something for everyone, delighting Prime members with their favourite movies and series.” 
 
Sonika Bhasin, vice president – South Asia, Sony Pictures Television, said, “We’re thrilled to work with Prime Video to super-serve Indian audiences with content from SPE’s extensive library of award-winning films and critically acclaimed television series while simultaneously offering a bespoke experience that is easily accessible to viewers across the region. Additionally, in celebration of the 100th Anniversary of Columbia Pictures, a part of Sony Pictures Entertainment, Sony Pictures – Stream spotlights the studio’s history and incredible film legacy by offering customers an incredible array of films from the studio’s beloved vault spanning the decades.” 
Source:
Campaign India

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