Veen Waters Finland Oy, has appointed Bang in the Middle as its communication partner. Bang in the Middle will help Veen enter newer luxury markets of Asia and also consolidate the spring water brand’s presence in European, Middle Eastern and Chinese markets.
Bang in the Middle will henceforth be responsible for managing the brand’s health globally, according to an official statement from the agency.
Veen Water is sold in luxury hotels, gourmet restaurants, bars and nightclubs including various Michelin star restaurants of the world.
“I am thrilled to find a like-minded partner in Bang in the Middle. The market for premium water is growing rapidly, and this growth is a potent opportunity for a young brand like Veen. Together with their expertise we would be looking at entering various new markets including India,” said Aman Gupta, Director, Veen Waters.
“For a world thirsty for gourmet experiences, Veen is an extremely special offering. I believe that we have been very fortunate to be considered as Veen’s global communication partner. At Bang in the Middle, our focus, work and thinking aren’t going to be limited by geography, and Veen is a brand that fits our plans to a brilliance,” added Prathap Suthan, Managing Partner, Bang in the Middle.