Campaign India Team
Sep 15, 2021

Praveen Pandey joins Rediffusion SmartMedia as chief digital officer

Joins from Publicis Media

Praveen Pandey
Praveen Pandey
Rediffusion SmartMedia has appointed Praveen Pandey as chief digital officer. Pandey joins from Publicis Media where he was associate vice president heading the overall global business for the digital verticals. He will be based in Mumbai.
 
Sandeep Goyal, managing director, Rediffusion, said, “Praveen is a young, dynamic and aggressive digital media professional. He comes to us with just the right credentials and exposure to global brands and global best practices. He will be pivotal in our journey back to building a world-class media practice. In the past few months, we have been putting together a formidable talent pool and Praveen will be charged with leading this incredible team forward.”
 
Added Pandey, “I am excited to be joining Rediffusion, especially when the industry is on the cusp of phenomenal growth and evolution. I look forward to building products and services that best connect consumers to brands. We are getting together some very bright talent. And tying up some very different kinds of partnerships in AI, AR, BC, ML, VR, and more, that will enable us to offer cutting-edge technological solutions to brands. Compared to the media behemoths, it will be our endeavour to be nimble, innovative, inventive and solutions-driven. I am looking forward to an interesting inning ahead.”
 
He has over fifteen years of digital media experience and has worked in the past with GroupM, Omnicom Group apart from the Publicis Groupe. Pandey has also worked in start-ups in the early part of his career.
Source:
Campaign India

Related Articles

Just Published

22 hours ago

Kondurkar Studio responds to ideation controversy ...

The studio credited for the ideation behind the Cannes Lion-winning 'The Steel of India' film claims it is being unfairly targeted for criticism over Wieden + Kennedy's claims to be the originator of the work.

23 hours ago

South Asia Agency of the Year Awards 2024

Celebrating your excellence at Agency of the Year

1 day ago

Birla Opus' feel-good animated film paints a new ...

‘Make Life Beautiful!' features an animated colourless world, made vibrant by a kid who beautifies spaces with his magical touch

1 day ago

MasterChow takes retail route as it aims for higher ...

The D2C brand is working on an omni-channel approach, has increased marketing spends by 20% and is aiming to pick 10% Indian market share over the next few years.