Contract Advertising has roped in Prashanth Challapalli as senior VP and general manager for iContract. He joins the agency from Jack in the Box Worldwide where he has business head.
On the appointment, Rana Barua, COO, Contract Advertising, said, “Prashanth’s line up of award winning digital work will help in growing Contract’s digital offerings to its clients across all markets. I look forward to him partnering me and the senior management team to deliver on our dynamic and seamless integration of our creative vision to offer the best value proposition to our clients."
iContract looks to merge digital, experiential and mainline advertising and has a client list that includes Shoppers Stop, EPIC TV, Tata Teleservices, ING, Firstpost, Moneycontrol and Asian Paints, an official statement said.
Challapalli said, “I very strongly believe that content should be inspired by culture. Context should drive conversations and technology should give creativity wings to fly. I am excited with this opportunity to lead and shape the vision of iContract here on and am aware that the expectation will be enormous. I believe that when people with multi-faceted skills engage meaningfully, they create something truly unexpected and ahead of times. Having worked with Rana in the past, I am confident that we can make Contract and iContract into a very exciting place for the people who work here and the brands we handle by offering truly integrated solutions across mainline, digital and other emerging media platforms.”
Also read: Prashanth Challapalli exits Jack in the Box