PR
Campaign India Team
Nov 21, 2012

PR industry recognises importance of creativity, but lacks big ideas: study

GLOBAL - Nearly two-thirds of PR professionals agree that it's fair to criticise their industry for lacking creative ideas, and about half would label the industry's creative output as no better than "ordinary", according to a study published by The Holmes Report in collaboration with Ketchum and No Go Create.

Just 6 per cent label PR-industry creativity as

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