Porter revamps logo

Porter has unveiled its new logo as part of its brand refresh activity to showcase its evolution and diversification of business verticals since its launch. 

The new logo is designed by Moshimbo and aims to reflect the brand's promise of moving goods efficiently and easily to its customers. 

To highlight this rebranded identity, Porter has rolled out a campaign 'delivery hai? ho jayega!' (you have a delivery, it will be done), conceptualised by 22feet and produced by Equinox Production. 

Pranav Goel, CEO and co-founder, Porter, said, “We are thrilled to reveal Porter's brand new logo, which proudly embodies our brand vision of 'moving a billion dreams, one delivery at a time.' As we continue to grow and diversify, we felt it was time to update our visual identity and design language to better reflect the brand we have built over time. Our new logo and visual guide represent our commitment to innovation and user-centric solutions, as well as the breadth and depth of our services." 

Mohit Rathi, associate vice president - growth and marketing, Porter, said, "We are delighted to unveil our new logo, which perfectly captures Porter's unwavering dedication to providing seamless, reliable, and efficient logistics solutions to our valued users. The use of a location pin in the design conveys Porter's continuous movement and signifies our pledge to transport anything, anywhere, anytime, utilising innovative technology to provide a hassle-free logistics experience."