Poco India revamps visual identity

A new brand logo, tagline and mascot are part of the identity change and was conceptualised in-house

Feb 18, 2021 10:57:00 AM | Article | Campaign India Team

Smartphone brand Poco India has revealed its refreshed visual identity, with a new logo, brand mascot, and tagline 'Made of Mad'. The new logo aims to re-define madness and is a representation of individuals looking for greater alternatives to the mainstream. The mascot will be integrated into the brand’s campaigns across different mediums.
 
Anuj Sharma, country director, Poco India, said, “To commemorate Poco's successful independent year, the entire objective of the brand refresh is to honour the community which is as different and unique as our smartphones in the market. Poco’s '’Made of Mad' is a creative rendition of what our fans and consumers can expect from a brand that indicates a very compelling functional promise. It is also a representation of our consumers who are mad, eccentric, irreverent with a thirst to pursue perfection. Through this initiative, we want to build a belief system that enhances the overall Poco experience that our users find relevant.”