Poco has announced cricketer Hardik Pandya as its brand ambassador.
The actor will be the face of X-series - the brand’s upcoming range of phones.
According to the brand, Pandya’s youth connect and mass appeal amongst the Gen Z audience will resonate with Poco’s audience.
Himanshu Tandon, country head, Poco India said, “Hardik Pandya is a name that connects with India in a heartbeat. His never-give-up attitude, zeal, and enthusiasm go perfectly well with our brand’s DNA and we are confident that his personality will resonate with our audience and fans. Aligned with our brand imagery, we are confident that he will play an instrumental role for our brand and we are extremely proud to have him on board as Poco’s ambassador.”