Platinum Media has appointed Radhesh Uchil as general manager. Uchil (pictured) will be based in Mumbai and head the Mumbai operations of Platinum Media.
Uchil started his career with Lintas India. He has worked in Jeddah and Dubai with Impact/BBDO, The Promoseven Network and PanGulf Media. His last assignment was with Carat Media.
Uchil said, "The Madison Group has always fascinated me with their fabulous success story that has outlasted even the most popular saas-bahu serials on the Indian media scene. The core values that the group holds dear mirror my own, and I do believe this is what forms the basis of a strong relationship. The launch of Platinum Media offers an opportune time to join the group and am confident this will be a mutually beneficial relationship."
Punitha Arumugam, group CEO, Madison Media, "With Radhesh coming on board, we are officially launching Platinum Media - our second media brand in Mumbai. I am sure Radhesh's experience and maturity will help Basabdutta Chowdhury, the CEO of Platinum Media, to catapult this second media brand of ours to great heights."