Picks of the Week: Work that wowed us

Every Friday, Campaign India picks its favourites from the work published on the website

Jan 13, 2023 03:02:00 PM | Article | Campaign India Team

Campaign India's editorial team has picked their favourite campaigns from those published on the website during the week.

 

This week, the team found two pieces of work that stood out. 

 

As always, we're going alphabetically:

 

Brooke Bond Red Label (conceptualised by Ogilvy)

The on-going 'Swaad Apnepan Ka' (taste of togetherness) campaign's latest leg shows two strangers bonding in a hospital over a cup of tea, and the dialogue and the execution doesn't disappoint.
 
Mankind Pharma 

The film underlines how couples can seek medical assistance and not lose hope when it comes to infertility issues. It goes beyond illustrating the assistance couples can seek by showcasing a mother-in-law supporting her daughter-in-law instead of shaming her because she is childless.