Choose Campaign site

  • INDIA
  • UK
  • RED
  • US
  • CANADA
  • ASIA
    • China
    • Asia-Pacific
    • Indonesia
    • Japan
  • GERMANY
  • MIDDLE EAST
Campaign India
Campaign India
  • Register
  • Subscribe
  • Bulletins sign-up

Choose Campaign site

  • INDIA
  • UK
  • RED
  • US
  • CANADA
  • ASIA
    • China
    • Asia-Pacific
    • Indonesia
    • Japan
  • GERMANY
  • MIDDLE EAST
Campaign India
  • Home
  • Latest
    • Account Moves
    • New Campaigns
    • New Launches
    • People Moves
  • News
    • Agencies
    • Brands
    • Creators
    • Digital
    • Media
    • PR
    • Regional
    • Sports
    • Technology
  • In-Depth
    • Features
    • Industry Reports
    • Interviews
    • The Big Question
    • Young & Restless
  • Opinion
    • Brands
    • Creative
    • Media
    • People & Culture
    • PR
    • Technology
  • The Work
  • Podcasts
    • Agency Architect
    • Big Brand Bets
    • Campaign Unscripted
  • Knowledge
  • Events

Pick of the Week: Motilal Oswal

The second edition of the campaign conceptualised by Mullen Lintas stands out this week

by Campaign India Team | 24/11/2017

  • Share article on Twitter
  • Share article on Facebook
  • Share article on LinkedIn
We see a lot of content in social media. This is one of those ads where viral content meets advertising. Scenes from viral social media content has been curated for creating this ad. As a statement from the agency said, advertising is content. Content is advertising. 

 
Also read:
 
The ‘experts’ return in Motilal Oswal's sequel
 

 

Related Articles

AI, activism and climate change: Jaago Re gets a reboot

The storyteller’s responsibility: Crafting narratives for inclusion and progress

Women in PR: Breaking myths, building legacies, redefining success

LATEST NEWS

Aprilia Racing and Monster Energy seal sponsorship deal

Play ‘N’ Learn launches hunt for youngest CEO

VIP launches Travel VIP campaign and luggage range

Vested campaign spotlights global investing specialisation

Netcore Unbxd launches AI-powered ecommerce insights agent

THE WORK

Tanishq turns old gold into new currency

When ‘Hi’ becomes more than small talk

AI enters innerwear, but with a twist

Papdi’s walls become Birla Opus’ battleground

Reliance resQ sells relief, not repairs

JOIN, SHARE, LIKE, FOLLOW US ON:

  • Share to LinkedIn
  • Instagram
  • Twitter
  • Facebook
  • Youtube

Help and information

  • About us
  • Contact us
  • Advertise with us
  • Subscribe
  • Editorial Complaints

International

  • Campaign Asia
  • Campaign Germany
  • Campaign Indonesia
  • Campaign Japan 日本
  • Campaign China 中国
  • Campaign Canada
  • Campaign US
  • Campaign UK
  • Campaign Middle East
  • Campaign Turkey
© Haymarket Media Limited.
  • Terms & Conditions
  • Cookie Notice
  • Privacy Notice
  • Manage Settings