Campaign India Team
Nov 21, 2017

The ‘experts’ return in Motilal Oswal's sequel

Watch the film conceptualised by Mullen Lintas here

Motilal Oswal has launched a new ad in its campaign to reinforce the image as the experts in equity.
 
The sequel, traces some exceptional talent from across the country whose skills are perfected over time. Everyday actions like counting money, pouring milk, solving a puzzle or performing a feat helps you to become an expert. 
 
Ramnik Chhabra, director – marketing, MOFSL said, “The objective is to refresh the communication with varied settings and
skills based on focus.”
 
Shriram Iyer, National Creative Director, Mullen Lintas said: “When you focus on one thing, you master it.The brand’s command and understanding over the ‘equity markets’ allowed us to appropriate the position beautifully. Real people who have become experts in their own domain through years of practice is what we have shown. Random videos on the internet were given a meaning and recreated by design to do justice to an idea relevant to the brand’s proposition. We connected the dots to make for advertising content that is sticky and memorable. Advertising can be content. And content can be advertising.”
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Jabong brings in some swag into its sale
Premium
15 hours ago

Jabong brings in some swag into its sale

Watch the film conceptualised by Happy Mcgarrybowen here

Premium
Olive Crown Awards 2018: Last date for entries
Premium
16 hours ago

Olive Crown Awards 2018: Last date for entries

The awards promote advertising that is environmentally conscious

Premium
Bangladesh, Mongolia, Sri Lanka among fast-growing media markets
Premium
20 hours ago

Bangladesh, Mongolia, Sri Lanka among fast-growing ...

Cambodia and Myanmar also make Zenith's list of 30 up-and-coming markets, but Iran will be the fastest-growing market through 2020

Premium
Delna Sethna elevated as CCO by L+K Saatchi & Saatchi
Premium
20 hours ago

Delna Sethna elevated as CCO by L+K Saatchi & Saatchi

Now a single leadership has emerged for creative department that earlier had three creative leaders. Victor Charles takes on the role of an executive director focusing on business development and integration