Advertising
Campaign India Team
Jun 24, 2009

Perfetti rolls out campaign for Big Babol

Perfetti Van Melle India (PVMI) has rolled out a campaign for its bubble gum brand, Big Babol, with the objective of reinforcing the brand proposition ‘Bade Kaam Ki Cheez.’ The campaign has been designed by McCann Erickson.The new commercial presents yet another situation where the bubble comes into play and puts a spin on the story. 

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

1 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Birla Opus Calista showcases stain resistance in new campaign

2 Birla Opus Calista showcases stain resistance in new campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

3 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

4 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Johny Lever features in KFC’s new Feastival campaign

5 Johny Lever features in KFC’s new Feastival campaign

Kinder Joy launches DC-themed Funko Pop! collection in India

6 Kinder Joy launches DC-themed Funko Pop! collection in India

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

7 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Livpure selects Weber Shandwick as communications partner

8 Livpure selects Weber Shandwick as communications partner

Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

9 Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

10 Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

Related Articles

No internet, no problem: AI dials up Bharat
Advertising
Jul 04, 2025
Campaign India Team

No internet, no problem: AI dials up Bharat

Paragon's campaign salutes the indomitable spirit of Indians
Advertising
Jun 04, 2024
Campaign India Team

Paragon's campaign salutes the indomitable spirit ...

Dorset’s first campaign in 25 years struggles to connect emotion with construction
Advertising
Jun 07, 2024
Campaign India Team

Dorset’s first campaign in 25 years struggles to ...

ErgoSmart by The Sleep Company encourages smart working with #SitSmart campaign
Advertising
Jun 04, 2024
Campaign India Team

ErgoSmart by The Sleep Company encourages smart ...

Just Published

Jaguar Land Rover axes chief creative officer
Media
2 hours ago
Will Rimell

Jaguar Land Rover axes chief creative officer

Sources tell Autocar and Autocar India that designer Gerry McGovern was asked to leave the firm this week.

Global adspend to hit $1 trillion in 2026 as APAC leads charge
Research and Rankings
2 hours ago
Staff Reporters

Global adspend to hit $1 trillion in 2026 as APAC ...

TOP OF THE CHARTS: Global ad spend will smash the $1 trillion mark for the first time in 2026, with APAC leading at 5.4% growth amid an algorithmic revolution, according to Dentsu's latest forecast.

Nova Dairy’s winter initiative promotes daily ghee consumption
Advertising
4 hours ago
Campaign India Team

Nova Dairy’s winter initiative promotes daily ghee ...

The winter-focused campaign encourages households to adopt a simple nutritional habit aimed at seasonal wellbeing.

Nick Jonas and Priyanka Chopra Jonas unveil India’s #TheBeyondType campaign
Advertising
4 hours ago
Campaign India Team

Nick Jonas and Priyanka Chopra Jonas unveil India’s ...

The brand's first India-focused awareness campaign addresses stigma around type 1 diabetes.