Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Jun 24, 2009
Perfetti rolls out campaign for Big Babol
Perfetti Van Melle India (PVMI) has rolled out a campaign for its bubble gum brand, Big Babol, with the objective of reinforcing the brand proposition ‘Bade Kaam Ki Cheez.’ The campaign has been designed by McCann Erickson.The new commercial presents yet another situation where the bubble comes into play and puts a spin on the story.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
Advertising
Jul 04, 2025
No internet, no problem: AI dials up Bharat
.jpg&h=268&w=401&q=100&v=20260108&c=1)
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Just Published
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Marketing
13 hours ago
Forevermark tests retail playbook in India’s ...
Its ‘My Guiding Light’ campaign centres personal agency in diamond buying, positioning value-led choice amid rising competition from lab-grown diamonds.
.png&h=268&w=401&q=100&v=20260108&c=1)
The Work
13 hours ago
Marriott Bonvoy makes loyalty feel intuitive in new ...
Directed by Emmy Award‑winner Rhys Thomas and produced by Stink London, the hotel chain has launched localised versions for India, Japan, and Korea.
.jpg&h=268&w=401&q=100&v=20260108&c=1)
PR
14 hours ago
Shivaram Lakshminarayan steps up as Ruder Finn ...
Atul Sharma exits after seven years at the helm.
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Advertising
15 hours ago
Omnicom introduces next-gen Omni at CES, bringing ...
Following Omnicom’s acquisition of IPG, Omni is now also powered by assets originally under the latter.
