Advertising
Campaign India Team
Jun 24, 2009

Perfetti rolls out campaign for Big Babol

Perfetti Van Melle India (PVMI) has rolled out a campaign for its bubble gum brand, Big Babol, with the objective of reinforcing the brand proposition ‘Bade Kaam Ki Cheez.’ The campaign has been designed by McCann Erickson.The new commercial presents yet another situation where the bubble comes into play and puts a spin on the story. 

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

2 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

3 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

4 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Johny Lever features in KFC’s new Feastival campaign

5 Johny Lever features in KFC’s new Feastival campaign

Kinder Joy launches DC-themed Funko Pop! collection in India

6 Kinder Joy launches DC-themed Funko Pop! collection in India

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

7 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Livpure selects Weber Shandwick as communications partner

8 Livpure selects Weber Shandwick as communications partner

Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

9 Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

10 Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

Related Articles

No internet, no problem: AI dials up Bharat
Advertising
Jul 04, 2025
Campaign India Team

No internet, no problem: AI dials up Bharat

Paragon's campaign salutes the indomitable spirit of Indians
Advertising
Jun 04, 2024
Campaign India Team

Paragon's campaign salutes the indomitable spirit ...

Dorset’s first campaign in 25 years struggles to connect emotion with construction
Advertising
Jun 07, 2024
Campaign India Team

Dorset’s first campaign in 25 years struggles to ...

ErgoSmart by The Sleep Company encourages smart working with #SitSmart campaign
Advertising
Jun 04, 2024
Campaign India Team

ErgoSmart by The Sleep Company encourages smart ...

Just Published

Shriram Life launches AI-created campaign featuring Rahul Dravid
Advertising
10 hours ago
Campaign India Team

Shriram Life launches AI-created campaign featuring ...

The AI-generated multilingual campaign promotes its flexible term plan, Flexi Shield.

Mondelez introduces Lotus Biscoff to India with integrated campaign
Advertising
10 hours ago
Campaign India Team

Mondelez introduces Lotus Biscoff to India with ...

The company hosted an immersive event designed as a sensorial environment, featuring large-scale installations, tasting zones inspired by Indian tea and coffee rituals, and creator-led spaces.

Junglee Games elevates co-founder Kapil Rathee to chief executive role
Advertising
11 hours ago
Campaign India Team

Junglee Games elevates co-founder Kapil Rathee to ...

This planned leadership transition is aligned with Flutter Entertainment’s Asia Pacific strategy.

CloudTV expands content portfolio through Swastik Stories partnership
Advertising
11 hours ago
Campaign India Team

CloudTV expands content portfolio through Swastik ...

This partnership will allow CloudTV to strengthen its FAST channel offering with culturally themed and mythology-led programming.