Percept's Allied Media wins major chunk of BSNL's media biz
Percept’s Allied Media has been mandated as the lowest bidder for BSNL’s Rs 100 crore TV plan. The second lowest bid was from MPG.Industry sources have told Campaign India that BSNL's brief was very precise, with particular emphasis on ensuring that a certain amount of GRPs were to be accounted for, not just from primetime slots or GECs, but also from news, regional and niche channels.
by Campaign India Team
Sign In
Trouble signing in?
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ All the latest local and global industry news
✓ The most inspirational and innovative campaigns
✓ Interviews and opinion from leading industry figures