Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Jul 06, 2009
Percept's Allied Media wins major chunk of BSNL's media biz
Percept’s Allied Media has been mandated as the lowest bidder for BSNL’s Rs 100 crore TV plan. The second lowest bid was from MPG.Industry sources have told Campaign India that BSNL's brief was very precise, with particular emphasis on ensuring that a certain amount of GRPs were to be accounted for, not just from primetime slots or GECs, but also from news, regional and niche channels.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(1).png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Media
Feb 04, 2010
Allied Media ropes in Amol Mohandas as GM
Media
Oct 30, 2012
Allied Media announces new business wins
Media
Aug 12, 2011
Allied Media promotes PM Balakrishna to COO
Just Published
Awards
8 hours ago
CIDCA 2025: The Jury Has Spoken (Once), and They're ...
The Campaign India Digital Crest Awards (CIDCA) return in 2025 for their sixteenth edition, carrying forward a proud legacy of recognising India's most innovative, effective and result-driven digital marketing campaigns
Advertising
15 hours ago
Meta’s India penalty turns spotlight on consent ...
As NCLAT upholds the INR 213 crore fine but scraps the data-sharing ban, the verdict redefines how privacy and dominance shape digital advertising strategy.
Marketing
15 hours ago
How a bad brand name can kill future growth
Naming a brand needs science, not serendipity; blending a methodical approach, linguistics, semiotics, consumer psychology and strategic foresight.
Media
17 hours ago
40% of agency executives see retail media as a ...
WARC's 'Future of Commerce Media' report pegs global retail media ad investment this year at $174.9 billion, up 13.7% year-on-year.
