Percept’s Allied Media has been mandated as the lowest bidder for BSNL’s Rs 100 crore TV plan. The second lowest bid was from MPG.
Industry sources have told Campaign India that BSNL's brief was very precise, with particular emphasis on ensuring that a certain amount of GRPs were to be accounted for, not just from primetime slots or GECs, but also from news, regional and niche channels.
Campaign India has learnt that Percept’s Allied Media will be handling close to 60% of BSNL’s planned Rs 100 crore TV budget. Agencies close to the development were not available for comment.
