Media
Campaign India Team
Jul 06, 2009

Percept's Allied Media wins major chunk of BSNL's media biz

Percept’s Allied Media has been mandated as the lowest bidder for BSNL’s Rs 100 crore TV plan. The second lowest bid was from MPG.Industry sources have told Campaign India that BSNL's brief was very precise, with particular emphasis on ensuring that a certain amount of GRPs were to be accounted for, not just from primetime slots or GECs, but also from news, regional and niche channels.

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