Campaign India Team
Apr 10, 2014

Percept merges agencies Mash and IBD

The development was effective 1 April 2014

Percept merges agencies Mash and IBD
Percept has restructured its advertising business by merging agencies Mash Advertising with IBD India with effect from 1 April 2014. Through this restructure, Percept hopes to offer better synergies, streamline operations and efficiencies between the two agencies, and provide a greater array of services and solutions to stakeholders, informed a statement from the agency.
 
Rahul Gupta, managing director and CCO of IBD India will be managing director for the merged entity. Gupta had set up ByDesign in 1994. In 2007, ByDesign entered into a JV with Percept–Hakuhodo to form IBD India. 
 
Amitabha Lahiri, CEO, Mash Advertising, will hold the same position at the new entity. Lahiri has been associated with the Percept Group for over seven years. He joined as SVP, Hakuhodo Percept India, and was later elevated to the position of COO. In 2011, he became CEO of the newly incepted Mash India, a subsidiary of Percept/H.
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 day ago

Netflix announces ad tier milestone and adtech platform

The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.

1 day ago

Whisper unveils new phase of #KeepGirlsInSchool to ...

The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.

1 day ago

Group M broadens remit of Wavemaker global chief ...

Jenner will remain as Wavemaker global chief executive.

1 day ago

Samsung's LTE Galaxy Watch6 campaign unlocks ...

The brand's latest film highlights the integration of LTE into consumers' lives, positioning the watch as a reliable digital companion.